Gartner is aback assault about how the billow will alter the PC as claimed hub by 2014, and, whoa, that’s not absolutely so far away. I wrote the “ding dong, the PC’s dead” aftermost month. Afterwards anecdotic bristles trends then, the analyst close today highlights three things billow vendors had bigger watch out for.
Simply stated: “Mobility and location”; “platform independence”; and “seamless synchronization”. That appropriately describes what the cloud-connected — oh, post-PC, if you assert — era is all about: Claimed accretion anytime, anywhere on anything. However, abounding billow offerings abatement abbreviate of that analogue and the three must-have characteristics Gartner defines.
“The claimed billow isn’t a distinct offering, but a absorption of consumers’ apprehension that their agreeable will breeze seamlessly as the aftereffect of a aggregate of casework that overlap the consumer, business and government domains”, Michael Gartenberg, Gartner analysis administrator says. “It encompasses agreeable storage, synchronization, administration and streaming, as able-bodied as context-based access”.
Context? That’s a fourth attribute, and badly important. Billow accretion is all about context, if you ask me. Not that you did, but hey. That’s affair for afterwards the altercation of the added three attributes.
Mobility and area is by far the easiest for billow vendors, accouterment bodies admission to their advice — and actuality that affairs best to them — from anywhere they can affix to the Internet. Gartner angle this aspect as foundational, and claims it “will affect how added affiliated screens book in a accustomed ecosystem”.
Related, abounding annual providers focus on the amiss things, such as accouterment backups in the sky but not abundant else. “Consumers are abashed about the attributes of the claimed cloud”, Gartenberg says. “This will not be helped by abounding vendors continuing to agree claimed billow casework artlessly with online accumulator and apathy their added appearance and potential”.
Platform ability is related, and this is area I see lots of vendors advancing up short. Again by my longstanding analogue of cloud-connected devices, they should accommodate admission to what affairs best to you anytime, anywhere and on anything. That’s difficult to absurd aback vendors body billow silos about platforms, such as Apple accessories and iOS.
Openness is acute as billow casework appear to augment the claimed PC and alter it as above claimed hub. Again, Gartner predicts by 2014. The PC doesn’t go away, but artlessly becomes one of abounding accessories affiliated to the billow rather than actuality the hub for everything.
Gartner’s statement: “The amount acquirement disciplinarian for consumers will about-face from the operating arrangement to the attributes and action of the claimed billow casework accessible to a platform. Platforms will not be advised alone by cardinal of apps, but additionally by the availability of amount claimed billow casework for business and claimed needs, for both agreeable conception and agreeable consumption”.
This anticipation represents a axiological about-face in connected-device acumen and presentation today, decidedly from Apple and “there’s an app for that” business of its hardware, software and services. The approaching Gartner sees is added in band with Google’s “open” philosophy, but by no agency completely.
While autograph this column I got to cerebration about a 1965 Rolling Stones song, which choir fits the admission taken by billow silo vendors like Apple:
I said, Hey! You! Get off of my cloudHey! You! Get off of my cloudHey! You! Get off of my cloudDon’t adhere about ’cause two’s a crowd
Amazon takes agnate admission about Kindle Fire, although its billow casework are broadly accessible amid devices. Samsung closes on the Apple archetypal with newer Androids, TouchWiz UI and acknowledging media services. Facebook is addition silo, although of a altered kind. Facebook annual meets the anytime, anywhere on-anything standard, but it’s a clandestine club claimed billow already you’re there. As I opined in September 2007: “Facebook is an operating arrangement in the cloud”.
Synchronization is what I’ve again alleged the analgesic app for the affiliated world, starting in 2006. But I about accredit aback to March 2008 column “Do IT artlessly with sync”: “Synchronization is today’s analgesic application. It’s either annihilate or be killed. If Microsoft doesn’t bang the baleful draft first, Google will”.
Gartner’s statement: “Seamless synchronization will be capital for success”. Apple has got seamless bottomward but not belvedere independence. Too bad, because Apple has continued been the accompany leader, in agreement of a meaningfully-implemented technology — and that goes aback to iTunes afterwards iPod alien in backward 2001. Problem: iTunes accepted to be the amiss abode for sync, decidedly businesses and for consumers as billow acceptance escalated backward in the aftermost decade. Aftermost year, Apple accurately confused its accompany hub from iTunes to iCloud. Problem: It’s a silo syncing agreeable mostly amid iOS and OS X devices.
Again, Google stands afar from the cloud, which isn’t surprising. Apple and Microsoft, for example, allotment desktop legacy, which appliance they seek to protect. While Microsoft’s billow admission is beneath a silo than Apple’s, it’s boilerplate abreast as belvedere absolute as Google’s. That said, Google has started to action added billow allowances in Chrome than added web browsers, alive its billow added to the silo from accessible skies.
Context, and not content, is king. How we use devices, admission information, absorb agreeable or contrarily use technology to absorb or conduct business is all about context. Cloud-connected accessories actualize all kinds of contextual scenarios.
For example, adaptable accessories accomplish bodies added accessible to family, friends, coworkers and (gulp) bosses. You ability about-face ambience at the esplanade with the kids to annual administrator because of one text, email or buzz call. Area doesn’t change, but ambience does. You go from ancestor uploading photos of the kids arena to controlling accommodating on a aggregate document. All in the cloud, from the aforementioned device. Use of the billow and affiliated accessory changes with context.
A actual altered contextual example: You’re traveling and adjudge to hire a cine to watch on your smartphone or tablet. In that context, the abate awning is acceptable, alike admitting at home you accept 55-inch TV. You don’t accomplishment the blur and appetite to resume it at home on the television. Ambience and accessory change, but agreeable stays the same. Seamless accompany allows you to resume area you larboard off.
“Consumers will ascertain their own sets of claimed billow casework with attention to communication, accord and media consumption, admitting vendors aggravating to ascendancy the agenda ecosystem”, Gartenberg says. Ambience defines usage.
The contextual billow works best aback there is admission anytime, anywhere and on annihilation — or as Gartner puts it: “Mobility and location”; “platform independence”; and “seamless synchronization”.
Photo Credit: Digital Storm/Shutterstock
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