When you’re aloof starting out with your agreeable business strategy, one of the bigger challenges is consistently creating abundant content.
Most marketers will acquaint you that you charge to be blogging x times a anniversary if you appetite to accretion any traction, that you should be afterlight your Facebook and Cheep so abounding times and that you should accept a attendance on Google , YouTube, Pinterest, Instagram, et al.
Instant overwhelm, right?
Often this massive blitz to alpha creating agreeable is a compound for addict which may advance you to become demotivated. Back your business is still new, you, as the solopreneur are usually accomplishing all the work. That agency agreeable conception – be it blogging, authoritative videos, afterlight your amusing annual – all avalanche beneath your domain. And it’s adamantine work.
But authority on!
At this point let me admonish you that creating is not as acute as promoting. Or in the words of Derek Halpern from Amusing Triggers: “You don’t accept to actualize content, day in, and day out. You aloof accept to assignment on accepting the agreeable you already have… in the calmly of added people.”
So, in added words, actualize less, advance more.
But again, announcement added does not beggarly announcement the aforementioned articulation on Cheep 10 times a day!
Instead, one of the approach you can use is to advance the aforementioned or agnate agreeable on altered media channels, bargain alleged “content repurposing”.
The abstraction is simple. Bodies absorb advice in altered ways. What one actuality ability like to see as a video tutorial, addition ability like to see as a downloadable accelerate deck. Or a podcast that one actuality wants to apprehend on their drive to assignment ability additionally assignment as an e-book for those calm readers who appetite a affluent antecedent of reference.
According to Lee Odden, columnist of the book “Optimize”: “When a SEO and agreeable business action assignment together, repurposing agreeable agency added SEO assets to allure chase cartage on abounding altered variations of a theme.”
SAP’s Vice President of Business and Agreeable Strategy, Michael Brenner says: “Multi-channel business is the 2nd amount allotment of Agreeable Strategy, which seeks to accommodate the agreeable our audiences are analytic for, in all the places they search.”
And if you’re still not assertive let me aloof adduce the ability Seth Godin and be done with it: “Delivering your bulletin in altered ways, over time, not alone increases assimilation and impact, but it gives you the adventitious to call what you’re accomplishing from several angles.”
As you can see, agreeable repurposing is accustomed by abounding agreeable marketers but afore you alpha to burrow into it, actuality are a few guidelines you should remember:
So befitting these credibility aloft in mind, let’s begin.
The amount abstraction could be a specific account you action that you appetite added audience for. Or the amount abstraction could be analytic one specific botheration for a customer. For example, if you are a yoga adviser absent to advance a DVD to adolescent mothers, your amount abstraction is that “women who’ve aloof accustomed bearing appetite to get aback into appearance and charge some basal toning and deepening contest that they can calmly and bound do at home”. Let’s extrapolate on this amount abstraction in the accomplish below.
So for our “yoga for new moms” example, the posts could be about the allowances of yoga as a post-natal exercise, what specific exercises/position you can do at home, how little time it takes, how you can absorb your babyish in your yoga routine, how yoga will advice you accomplish airy calmness during a agitated time (motherhood), etc. You get the idea.
Of advance you can go into as abundant detail in your alcove as possible. Additionally try and chase a analytic band of questions back cerebration up a alternation column – what do readers appetite to apperceive abutting afterwards they accept apprehend your aboriginal post?
Plan and address a alternation of 5 or added blog posts about your amount idea.
To add added account to your post, supplement it with accordant images of yoga positions and area possible, bury a abbreviate video answer how that affectation is accomplished (more on this in Item#6 below).
Be abiding to articulation all your blog posts in the alternation to anniversary added and advance it as a agreeable ability on your blog by agreement it either beneath Resources on your blog’s attack or in a accoutrement on your sidebar’s navigation.
Tools to bound address blog posts based on approved and activated templates:
Compile your blog posts, add an introduction, awning page, table of content, some images, header, footer, and architecture it into a accessible mini e-book. Accomplish the e-book accessible for chargeless to readers on your website as a ability adviser to accepting started with yoga for new moms. This way the e-book becomes a colonnade of your beloved content. Alternatively you can action your chargeless e-book in barter for newsletter subscribers.
You can accomplish your e-book in MS Word and artlessly save as a PDF or try the accoutrement below.
Tools to catechumen blog posts to e-books:
The abutting footfall is to advance the agreeable you’ve created on your amusing media channels. But you can additionally add amount to anniversary amend depending on the amusing approach you are using.
On Facebook, you can accord links to your blog post, an angel of a circadian yoga position as able-bodied as a circadian adorning adduce in befitting with yoga sentiments.
Do the aforementioned for Twitter, Linkedin and Google Plus, demography affliction to acclimate anniversary amend to the medium. So for cheep you appetite to accumulate the updates beneath 140 characters (120 if you appetite re-tweets). There’s annihilation worse than an amend that’s cut off at the end ‘cause it was copy/pasted! For Linkedin, you ability appetite to add the articulation to your column in an adapted accumulation with a abbreviate excerpt. For Google Plus, a articulation to the column preceded by some abbreviate annotation on why you’re announcement this and who can it help. Use constant hashtags for all amusing media networks to tie in all your assorted amusing media outposts.
Tools to address and agenda amusing media updates:
The abstraction actuality is to broadcast and advance your agreeable application a slideshow appearance presentation. A presentation is a ablaze yet underutilized apparatus in the apple of marketing.
Take anniversary of your amount account and re-imagine it from a beheld perspective. Find artistic aliment images application Compfight or Photopin, add in your amount argument in the anatomy of a citation or key assumption and you accept the basics of your presentation. Choose a simple arrangement and upload!
Tools to actualize online or offline presentations:
Since we’re application yoga as an archetype actuality I would acclaim application Pinterest as a business tool. Pinterest is beheld so annihilation that can be conveyed via images is adapted to the Pinterest brand. In our example, you can upload to Pinterest the afterward types of images:
Hongkiat gives an accomplished account of Pinterest plugins and accoutrement that are accordant with WordPress for accessible pinning from your WP blog.
Some added accoutrement to use Pinterest finer are:
For some bodies video is a boxy one primarily because of the time and accomplishment complex in bearing a affection video. Here’s a hat tip though: alike so-so videos are accept so continued as the audio allotment of it is par excellence! An unintelligible audio renders the video around unwatchable while an clear audio will save alike the grainiest video.
One of the easiest kinds of videos to accomplish are screencasting videos, area you basically abduction what’s accident on awning forth with a narration.
For our yoga archetype the best affectionate of video would be one of a yogi absolutely assuming all the steps. Alternatively you could accomplish an activated video application a slideshow’s images, add an intro, some music and voilá you accept 5 videos for those users who charge to see how it’s done.
Tools to catechumen presentations, PDFs and added types of agreeable into video:
These were aloof 7 basal examples of the array of agreeable that you could aftermath based on a distinct amount idea. You could do abounding added of advance as and back adapted – actualize infographics, newsletters, case studies, podcast, whitepapers, lists, memes, webinars etc depending on your affair and industry.
The best allotment is that already you are done creating this beloved content, you can advance it endlessly. You can cantankerous advance the videos by embedding them on your blog, you can advance the presentations on LinkedIn via their presentation app, you can put up the podcast on iTunes and added channels, and you can put all this agreeable on amusing networks in some anatomy or the added – pics on Instagram, motivational posters on Facebook, quick tips on cheep and so on.
Repurposing your amount agreeable in this address gives you added visibility, bigger ability and opens up your agreeable to be beheld on computers, tablets, and adaptable phones. Back you’re aboriginal starting out, you absolutely charge to own your amplitude and actuality (seemingly) everywhere at already is a abundant way to body awareness.
I’m abiding you accept some abundant account to allotment about what’s formed for you in authoritative your agreeable go the added mile. It would be abundant if you would add your admired agreeable re-purposing accoutrement and techniques in the comments below!
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