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Thailand has abounding distinctions. Its capital, Bangkok, is one of the world’s best accepted day-tripper destinations. It is the alone country in Asia never colonized. And it is home to the most soppy, affecting TV commercials you will anytime see.



commercial that uses pathos Pathos Examples - YouTube

Pathos Examples – YouTube | commercial that uses pathos

It seems that every added day there’s a new viral atom that tugs at the heartstrings. The best recent: “The Power of Love,” a bartering aimed at urging people to put bottomward their smartphones.

“We’ve apparent that ads that use affecting triggers are added broadly accustomed and awful acknowledged in creating talk-ability,” said Natjala Paitoon, communications administrator at Ogilvy Public Relations Bangkok, which is amenable for the 2014 Cannes Bronze Lion–winner “Giving.”



They’re acutely on to something. Bangkok has won 360 Clios since the awards went all-embracing in 1965. At Cannes in the accomplished two years, Thailand won a absolute of 26 awards, including four Gold Lions. The seven commercials beneath uploaded to YouTube accept been beheld about 18 actor times combined.

commercial that uses pathos Pathos commercial - YouTube

Pathos commercial – YouTube | commercial that uses pathos

Pathos undoubtedly sells in Thailand, and Paitoon said that the advantage of Buddhism helps explain why Thai bodies are beheld as “humble, admiring and compassionate.”



“It’s axiomatic back one walks through the streets of Thailand. We accept endless projects and charities of capricious scales. We accord alms to beggars rather than abolish them,” she said. And so ads that arm-twist these affections “are acceptable to accomplish in accepting our favor and ultimately establishing abiding cast affection and recall.”

What’s arresting is how able-bodied that sentiment translates to added cultures, too. Don’t booty our chat for it. Here are seven commercials that are affirmed to accomplish you cry like a baby. We cartel you to get through these afterwards extensive for a tissue.

commercial that uses pathos Pathos, Ethos Logos | Sutori

Pathos, Ethos Logos | Sutori | commercial that uses pathos

‘Giving’This year’s Cannes Bronze Lion champ from Ogilvy & Mather Bangkok for Real Move Co., about afterlife and what accurate advice absolutely means, is sappier than a Vermont maple tree. And no, we’re not crying; we aloof accept article ashore in our eye.

‘Closer’This heartwarming one by chargeless alarm and messaging app Line additionally won a Cannes Bronze Lion this year, and is based on a real-life adventure of a ancestor application Line letters to acclamation up his aching babe afterwards the accident of her mother. Sorry, our allergies charge be acting up again. Can you canyon the Kleenex?

‘The Power of Love’The best contempo accession to the growing account of Thai weepies is the above spot from Y&R for DTAC, about a new amoroso aggravating to use technology to accomplish his little one stop arrant — until he realizes that no touchscreen can attempt with the animal touch. Why are you aggravating to annihilate us, Thailand?

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pathos commercial – Google Search | Rhetorical Appeals | Pinterest | commercial that uses pathos

‘Unsung Hero’This one came out earlier this year for Thai Life Insurance, afresh by Ogilvy & Mather Bangkok, and highlights the circadian rituals of a acceptable Samaritan. What does he get for his efforts? Beautiful, admirable emotions. What do you get? A behemothic agglomeration in your throat.

‘Silence of Love’That wasn’t Thai Life Insurance’s aboriginal cruise to the tear-jerk rodeo, though. This 2011 alms about the afflicted babe of a deaf-mute soup-monger … sorry, we can’t alike accomplishment accounting this sentence.

‘My Admirable Woman’This abbreviate blur from Worx CJ and Wacoal as a allotment of the ‘Beauty Inside’ attack is about a woman who charge accept amid accustomed her adolescent to appellation or ability chemotherapy to amusement her newfound cancer. Make it stop!

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pathos this advertisement uses pathos or appeals to the consumers … | commercial that uses pathos

‘Disconnect to Connect’The Thai bodies charge accept some austere adapter issues with their phones because here’s addition ad that cautiously and chillingly underscores how isolating our technology can be. At atomic this one ends on a agenda that won’t accept you extensive for the bottle.

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